Reference
AI Resource Directory
Every AI resource at OO in one searchable, filterable place. Notion pages, Google Drive docs, Slack channels, and external courses. If it's AI-related and OO-relevant, it's in here.
Notion
Using (and not Using) AI
The full AI usage policy, including the four-tier framework and guidelines for when AI is appropriate.
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Notion
AI Creative Guidelines for Clients
How to handle AI content for client-facing creative work, including disclosure guidelines.
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Notion
Content Warnings
Guidelines on content that requires special review or warnings before publishing.
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Notion
Claude Hub
The main Notion hub for everything related to using Claude at OO, including best practices and project links.
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Notion
Creating a Personal Claude Project
Step-by-step guide for setting up your own personal Claude Project for OO work.
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Notion
Ideogram Guide
How to use Ideogram for AI image generation at OO, including best practices and prompting tips.
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Notion
Overview of Tools
A reference list of all AI and productivity tools used at OO, with descriptions and access info.
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Notion
General Prompt Library for Optimists
A shared library of reusable prompts for common tasks across departments.
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Notion
Claude Prompts for Social Media
A library of tested prompts for social media tasks including caption writing, hashtag research, and content calendar planning.
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Notion
Communication Codex Updates Page
Tracks updates to client Communication Codexes and related Claude Project changes.
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Notion
So Your Client Started Sending You Feedback from AI
How to handle client feedback that was generated by AI, including how to proactively adapt.
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Notion
So You've Sold a Website that Includes AI Copywriting
Workflow and guidelines for projects that explicitly include AI-assisted copywriting deliverables.
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Notion
AI AE Assistant
Full documentation for the AI AE Assistant workflow, including setup, usage, and troubleshooting.
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Notion
Zapier
OO's Zapier documentation including existing Zaps, how to propose new automations, and best practices.
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Notion
Eliza's Automation Tips and Tricks
Practical automation tips from OO's automation lead, including Zapier patterns and AI integration ideas.
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Notion
Claude Code
OO's documentation on Claude Code, including how we use it and what we've built with it.
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Notion
Using the AI Creator Platform
How to use and contribute to OO's internal AI Creator Platform at create.onlineoptimism.com.
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Notion
Otterly.AI Guide
How to use Otterly.AI to monitor client visibility in AI search results (AEO/GEO).
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Notion
AI Specialist Request Examples
Examples of how to request AI specialist support for client projects and internal initiatives.
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Google Drive
Communication Codex Primary Template
The master template for creating Communication Codexes for new and existing clients.
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Google Drive
AI Copywriting Words to Avoid
The full list of words and phrases to exclude from AI-assisted copy, with explanations of why each one is a problem.
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Google Drive
AI Rules for Reddit Writing
Specific rules for writing Reddit content with AI assistance, including tone, structure, and what to never do.
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Google Drive
Claude Project Instructions — Buddy Punch
A real example of well-written Claude Project instructions. Use as a reference when setting up new projects.
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Google Drive
List of Files Helpful for Claude Projects
A reference guide for what to include in Claude Projects for different types of clients and services.
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Google Drive
Prompt Engineering with ChatGPT to Help Market Your Business
An external-facing guide on prompt engineering that covers the fundamentals in an accessible way.
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Google Drive
The Trust Insights CASINO Deep Research Prompt
A structured deep research prompt framework for getting thorough, sourced research from AI tools.
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Google Drive
SEO + LLM Content Optimization System Prompt
A system prompt for scoring and optimizing content for both traditional SEO and AI search (AEO/GEO).
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Google Drive
AI Style Guide (Draft)
Guidelines for when and how to label AI-generated content in client deliverables, including design assets.
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Google Drive
PRIMARY Visual Standards for OO Clients — AI Notes
Visual brand standards documentation with notes on how to incorporate AI image generation within brand guidelines.
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Slack
#ai-and-automations
The main channel for all AI-related discussions, automation ideas, Claude Project updates, and sharing wins or weird outputs.
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Tool
Claude (claude.ai)
OO's primary AI tool. Log in with the agency account for access to client Claude Projects.
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Tool
Anthropic Status Page
Check here first if Claude is behaving strangely or returning errors. Shows active incidents and maintenance windows.
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Tool
Agency Prep Checklist
OO-built client onboarding tool at tools.onlineoptimism.com/agencyprep. Built with Claude Code.
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Tool
AI Creator Platform
OO's internal platform for AI-powered tools, hosted at create.onlineoptimism.com.
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External
HubSpot: AI for Marketers
Free HubSpot Academy course covering AI fundamentals for marketing professionals. Approx. 2 hours.
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External
Coursera: AI for Everyone (Andrew Ng)
Non-technical introduction to AI for business professionals. Covers what AI can and can't do, and how to think about AI strategy.
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External
Anthropic Prompt Engineering Guide
Official documentation from Anthropic on how to write effective prompts for Claude. Technical but thorough.
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What's in this directory
20
Notion pages
10
Google Drive docs
1
Slack channel
3+
External courses