Reference

AI Resource Directory

Every AI resource at OO in one searchable, filterable place. Notion pages, Google Drive docs, Slack channels, and external courses. If it's AI-related and OO-relevant, it's in here.

Notion
Using (and not Using) AI The full AI usage policy, including the four-tier framework and guidelines for when AI is appropriate.
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Notion
AI Creative Guidelines for Clients How to handle AI content for client-facing creative work, including disclosure guidelines.
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Notion
Content Warnings Guidelines on content that requires special review or warnings before publishing.
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Notion
Claude Hub The main Notion hub for everything related to using Claude at OO, including best practices and project links.
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Notion
Creating a Personal Claude Project Step-by-step guide for setting up your own personal Claude Project for OO work.
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Notion
Ideogram Guide How to use Ideogram for AI image generation at OO, including best practices and prompting tips.
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Notion
Overview of Tools A reference list of all AI and productivity tools used at OO, with descriptions and access info.
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Notion
General Prompt Library for Optimists A shared library of reusable prompts for common tasks across departments.
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Notion
Claude Prompts for Social Media A library of tested prompts for social media tasks including caption writing, hashtag research, and content calendar planning.
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Notion
Communication Codex Updates Page Tracks updates to client Communication Codexes and related Claude Project changes.
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Notion
So Your Client Started Sending You Feedback from AI How to handle client feedback that was generated by AI, including how to proactively adapt.
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Notion
So You've Sold a Website that Includes AI Copywriting Workflow and guidelines for projects that explicitly include AI-assisted copywriting deliverables.
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Notion
AI AE Assistant Full documentation for the AI AE Assistant workflow, including setup, usage, and troubleshooting.
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Notion
Zapier OO's Zapier documentation including existing Zaps, how to propose new automations, and best practices.
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Notion
Zapier/AI Utilization How OO uses Zapier combined with AI for workflow automation.
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Notion
Eliza's Automation Tips and Tricks Practical automation tips from OO's automation lead, including Zapier patterns and AI integration ideas.
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Notion
Claude Code OO's documentation on Claude Code, including how we use it and what we've built with it.
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Notion
Using the AI Creator Platform How to use and contribute to OO's internal AI Creator Platform at create.onlineoptimism.com.
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Notion
Otterly.AI Guide How to use Otterly.AI to monitor client visibility in AI search results (AEO/GEO).
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Notion
AI Specialist Request Examples Examples of how to request AI specialist support for client projects and internal initiatives.
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Google Drive
Communication Codex Primary Template The master template for creating Communication Codexes for new and existing clients.
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Google Drive
AI Copywriting Words to Avoid The full list of words and phrases to exclude from AI-assisted copy, with explanations of why each one is a problem.
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Google Drive
AI Rules for Reddit Writing Specific rules for writing Reddit content with AI assistance, including tone, structure, and what to never do.
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Google Drive
Claude Project Instructions — Buddy Punch A real example of well-written Claude Project instructions. Use as a reference when setting up new projects.
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Google Drive
List of Files Helpful for Claude Projects A reference guide for what to include in Claude Projects for different types of clients and services.
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Google Drive
Prompt Engineering with ChatGPT to Help Market Your Business An external-facing guide on prompt engineering that covers the fundamentals in an accessible way.
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Google Drive
The Trust Insights CASINO Deep Research Prompt A structured deep research prompt framework for getting thorough, sourced research from AI tools.
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Google Drive
SEO + LLM Content Optimization System Prompt A system prompt for scoring and optimizing content for both traditional SEO and AI search (AEO/GEO).
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Google Drive
AI Style Guide (Draft) Guidelines for when and how to label AI-generated content in client deliverables, including design assets.
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Google Drive
PRIMARY Visual Standards for OO Clients — AI Notes Visual brand standards documentation with notes on how to incorporate AI image generation within brand guidelines.
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Slack
#ai-and-automations The main channel for all AI-related discussions, automation ideas, Claude Project updates, and sharing wins or weird outputs.
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Tool
Claude (claude.ai) OO's primary AI tool. Log in with the agency account for access to client Claude Projects.
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Tool
Anthropic Status Page Check here first if Claude is behaving strangely or returning errors. Shows active incidents and maintenance windows.
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Tool
Agency Prep Checklist OO-built client onboarding tool at tools.onlineoptimism.com/agencyprep. Built with Claude Code.
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Tool
AI Creator Platform OO's internal platform for AI-powered tools, hosted at create.onlineoptimism.com.
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External
HubSpot: AI for Marketers Free HubSpot Academy course covering AI fundamentals for marketing professionals. Approx. 2 hours.
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External
Coursera: AI for Everyone (Andrew Ng) Non-technical introduction to AI for business professionals. Covers what AI can and can't do, and how to think about AI strategy.
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External
Anthropic Prompt Engineering Guide Official documentation from Anthropic on how to write effective prompts for Claude. Technical but thorough.
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What's in this directory

20 Notion pages
10 Google Drive docs
1 Slack channel
3+ External courses